header nav{gap:var(--space-25)}.mega-panel{position:absolute;top:36px;left:-150px;width:660px;display:grid;grid-template-columns:1fr 1fr;background:#fffdf8;border:1px solid var(--line);border-radius:14px;box-shadow:0 20px 45px #191b1a18;padding:12px;gap:10px;z-index:50}.mega-panel>div{padding:var(--space-22)}.mega-panel a{display:flex;justify-content:space-between;gap:15px;padding:12px 0;font-size:14px;line-height:1.5}.mega-panel .eyebrow{display:block;font-size:12px;color:var(--muted)}.mega-panel p{font-size:13px;margin:var(--space-22) 0 0}.mega-priority{background:#f1eee5;border-radius:8px}.resources-menu{left:auto;right:-100px}.editorial-hero{padding-block:var(--space-75) var(--space-55)}.editorial-hero h1,.case-detail-hero h1{font-size:clamp(45px,6vw,82px);max-width:1000px;line-height:1.01;margin:0 0 var(--space-28)}.editorial-hero>p{font-size:18px;max-width:740px}.archive-section{padding-bottom:var(--space-100)}.filter-bar{display:flex;gap:10px;flex-wrap:wrap;border-bottom:1px solid var(--line);padding-bottom:var(--space-25);margin-bottom:var(--space-32)}.filter{border:1px solid var(--line);border-radius:99px;padding:10px var(--space-20);background:transparent;font-size:14px}.filter.active{background:var(--ink);color:white;border-color:var(--ink)}.work-archive{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--space-25)}.work-card{display:block;border:1px solid var(--line);border-radius:13px;overflow:hidden;transition:transform .2s}.work-card:hover{transform:translateY(-5px)}.work-card[hidden]{display:none}.work-visual{background:#edf1e8;position:relative;padding:var(--space-27) var(--space-28) 16px}.work-number{font-family:'League Spartan';font-size:var(--type-70);line-height:1;color:#28563a;font-weight:600;letter-spacing:-.04em}.work-visual>span:not(.eyebrow){font-size:14px}.work-visual small{font-size:12px;color:#66715f;display:block}.work-copy{padding:var(--space-28)}.work-copy h3{font-size:var(--type-30)}.work-copy p{font-size:16px}.work-copy .text-link{font-size:14px}.small{font-size:13px;line-height:1.7}.small a,.article-body a{color:#a43a16;text-decoration:underline;text-underline-offset:3px}.case-detail-hero{padding-block:var(--space-60) var(--space-50)}.case-detail-hero .eyebrow{margin-top:var(--space-25)}.case-detail-hero p{font-size:var(--type-20)}.case-metrics{display:grid;grid-template-columns:1.25fr 1fr;gap:var(--space-25);margin-bottom:var(--space-20)}.case-metrics article{background:#edf1e8;border:1px solid #d7dfcf;border-radius:14px;padding:var(--space-35);position:relative;overflow:hidden;display:flex;flex-direction:column}.case-metrics strong{font:600 var(--type-88)/1 'League Spartan';letter-spacing:-.05em;color:#28563a}.case-metrics article>span,.case-metrics strong{position:relative;z-index:1}.case-metrics .secondary-result{background:#f7eae0;border-color:#ebd8c9}.secondary-result strong{color:#c94e24}.reading-layout{display:grid;grid-template-columns:minmax(0,2fr) minmax(250px,1fr);gap:var(--space-85);padding-block:var(--space-70) var(--space-90);align-items:start}.article-body{max-width:760px}.article-body h2{font-size:var(--type-39);margin-top:var(--space-40)}.article-body h3{margin-top:var(--space-40);font-size:var(--type-29)}.article-body p{font-size:17px;line-height:1.85}.article-body section{scroll-margin-top:var(--space-40)}.article-body section:first-child h2{margin-top:0}.reading-aside{display:flex;flex-direction:column;gap:var(--space-25)}.aside-card{padding:var(--space-28);border:1px solid var(--line);border-radius:12px}.aside-card nav{display:flex;flex-direction:column;gap:15px;font-size:14px}.aside-card dt{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);margin-top:18px}.aside-card dd{margin:0;font-size:16px}.promo{background:#eeeee4}.editorial-callout{background:#efeee5;border-left:3px solid var(--orange);padding:var(--space-28);margin:var(--space-35) 0}.editorial-callout h3{margin-top:0}.extended-study{background:#202520;color:white;border-radius:18px;padding:var(--space-55);display:grid;grid-template-columns:1fr 1fr;gap:var(--space-65);margin-bottom:var(--space-60)}.extended-study h2{font-size:var(--type-52)}.extended-study p{color:#c9cdc5}.extended-study li{margin-bottom:14px}.lead-form{display:flex;flex-direction:column;gap:16px}.lead-form label,.calculator-inputs label{display:flex;flex-direction:column;gap:7px;font-size:14px}.lead-form input,.lead-form select,.calculator-inputs input,.calculator-inputs select{width:100%;min-width:0;border:1px solid #c7c9c0;border-radius:7px;padding:12px;background:#fffdf8;color:var(--ink);font:inherit}.extended-study input,.extended-study select{background:#141814;border-color:#4c534b;color:white}.form-pair{display:grid;grid-template-columns:1fr 1fr;gap:15px}.lead-form .consent{display:flex;flex-direction:row;align-items:start;font-size:12px}.consent input{width:16px;min-width:16px;margin-top:3px}.lead-form p{margin:0}.form-status{font-size:14px}.resource-grid{display:grid;grid-template-columns:1fr 1fr;gap:var(--space-25)}.resource-card{padding:var(--space-38);border:1px solid var(--line);border-radius:14px;min-height:300px;display:flex;flex-direction:column;align-items:start}.resource-card:first-child{background:#eeeede}.resource-card h2{font-size:var(--type-44)}.resource-card .text-link{margin-top:auto}.benchmark-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--space-22);margin-bottom:var(--space-55)}.benchmark-grid article{padding:var(--space-30);background:#eeeede;border-radius:12px}.benchmark-grid strong{display:block;font:600 var(--type-64)/1.2 'League Spartan';letter-spacing:-.04em}.blog-feature{display:grid;grid-template-columns:1fr 1fr;gap:var(--space-55);align-items:center;margin-bottom:var(--space-75)}.blog-art{background:#e85c2b;color:#fff8ed;min-height:420px;padding:var(--space-38);display:flex;flex-direction:column;justify-content:space-between;border-radius:12px}.blog-art h2{font-size:var(--type-70);margin:var(--space-30) 0}.blog-art>span{font-size:12px;letter-spacing:.1em}.blog-feature h2{font-size:var(--type-48)}.newsletter{padding:var(--space-30);background:#efeee4;border-radius:12px}.archive-section>.newsletter{max-width:720px;margin:auto}.newsletter h3{font-size:var(--type-32)}.bylines{display:flex;gap:var(--space-20);align-items:center;flex-wrap:wrap;font-size:13px;border-block:1px solid var(--line);padding:var(--space-20) 0;margin-bottom:15px}.author-pop{position:relative}.author-pop button{font:inherit;background:none;border:0;padding:0;color:inherit}.author-bio{display:none;position:absolute;top:32px;left:0;width:290px;padding:var(--space-20);background:#fff;border:1px solid var(--line);box-shadow:0 12px 30px #191b1a15;z-index:4;border-radius:9px}.author-pop:hover .author-bio,.author-pop:focus-within .author-bio,.author-pop.open .author-bio{display:block}.author-bio p{margin:10px 0 0}.mobile-newsletter{display:none}.calculator-section{padding-bottom:var(--space-100)}.sample-calculator{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line);border-radius:15px;overflow:hidden;margin-bottom:var(--space-55)}.calculator-inputs{padding:var(--space-35);display:flex;flex-direction:column;gap:18px}.calculator-results{padding:var(--space-42);background:#e9eee1;display:flex;flex-direction:column;justify-content:center}.calculator-results>strong{font:600 clamp(45px,5vw,80px)/1 'League Spartan';letter-spacing:-.035em;color:#28563a}.sample-details{border-top:1px solid #c5cebc;margin-block:var(--space-25)}.sample-details>div{display:flex;justify-content:space-between;gap:var(--space-20);padding:16px 0;border-bottom:1px solid #c5cebc;font-size:14px}.calculator-inputs p{margin:0}.wide-footer{background:#edede3;margin-top:var(--space-70);padding:var(--space-65) 0 var(--space-20)}.footer-columns{display:grid;grid-template-columns:1.1fr 1.1fr .7fr 1fr;gap:var(--space-35)}.footer-columns h3{font:500 14px Poppins;letter-spacing:0;margin-bottom:var(--space-20);color:#73776c}.footer-columns a{display:block;font-size:14px;margin:12px 0;line-height:1.6}.footer-columns a span{display:none}.footer-columns a:hover{color:var(--orange)}.footer-signoff{display:flex;justify-content:space-between;align-items:center;padding-block:var(--space-45) var(--space-35)}.footer-signoff p{font:500 var(--type-30)/1.2 'League Spartan';color:var(--ink);margin:0}.wide-footer .footer-bottom{margin:0}.lead-form :focus-visible,.calculator-inputs :focus-visible{outline:3px solid var(--orange);outline-offset:3px}
@media(max-width:1000px){.mega-panel{left:-170px;width:610px}.resources-menu{left:auto;right:-50px}.work-archive{gap:16px}.work-copy{padding:var(--space-22)}.reading-layout{gap:var(--space-35);grid-template-columns:minmax(0,1.6fr) minmax(250px,1fr)}.extended-study{gap:var(--space-30);padding:var(--space-35)}.footer-columns{grid-template-columns:1fr 1fr}.blog-feature{gap:var(--space-30)}.blog-art h2{font-size:var(--type-55)}}
@media(max-width:800px){header nav{gap:14px}.mega-panel{position:static;width:100%;grid-template-columns:1fr;box-shadow:none;margin-top:10px}.mega-panel>div{padding:15px}.service-menu summary:after{top:0}.work-archive{grid-template-columns:1fr}.work-card{display:grid;grid-template-columns:1fr 1fr}.reading-layout{grid-template-columns:1fr;padding-top:var(--space-40)}.reading-aside{order:2}.reading-aside nav{display:none}.reading-aside>.aside-card:first-child:has(nav){display:none}.desktop-newsletter{display:none}.mobile-newsletter{display:block;margin-block:var(--space-35)}.extended-study{grid-template-columns:1fr}.case-metrics{gap:15px}.case-metrics article{padding:var(--space-25);min-height:270px}.case-metrics strong{font-size:var(--type-64)}.resource-card{padding:var(--space-28)}.resource-card h2{font-size:var(--type-35)}.benchmark-grid{grid-template-columns:1fr}.blog-feature{grid-template-columns:1fr}.blog-art{min-height:330px}.sample-calculator{grid-template-columns:1fr}.editorial-hero{padding-top:var(--space-45)}}
@media(max-width:520px){.wrap{width:calc(100% - 36px)}.editorial-hero h1,.case-detail-hero h1{font-size:var(--type-46)}.editorial-hero>p{font-size:16px}.work-card{display:block}.resource-grid{grid-template-columns:1fr}.case-metrics{grid-template-columns:1fr}.case-metrics article{min-height:250px}.extended-study{padding:var(--space-25)}.extended-study h2{font-size:var(--type-40)}.form-pair{grid-template-columns:1fr}.footer-columns{gap:var(--space-25) var(--space-20)}.footer-columns a{font-size:13px}.footer-signoff{align-items:start;gap:var(--space-25);flex-direction:column}.wide-footer{padding-top:var(--space-40)}.calculator-inputs,.calculator-results{padding:var(--space-25)}.article-body h2{font-size:var(--type-33)}.article-body p{font-size:16px}.bylines{align-items:start;flex-direction:column;gap:10px}.newsletter{padding:var(--space-25)}.footer-bottom{gap:15px;flex-wrap:wrap}}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important}}
.mega-panel .eyebrow{letter-spacing:.07em}.mega-panel a:focus-visible{outline-offset:2px}
/* Independent heading semantics and display typography. */
h1.seo-heading{font-family:Poppins,sans-serif;font-size:12px;font-weight:500;letter-spacing:.12em;line-height:1.5;margin-top:0}
.hero .hero-display-title{max-width:1100px;margin-inline:auto}.hero .hero-display-title .orange{display:inline}
.hero .growth-wave{bottom:28%}.hero>.hero-outcome{bottom:calc(28% + 28px)}
.growth-line{animation:wave-rise-loop 5.5s ease-in-out infinite;stroke-dasharray:1700}
@keyframes wave-rise-loop{0%{stroke-dashoffset:1700;opacity:0}8%{opacity:1}72%{stroke-dashoffset:0;opacity:1}90%,100%{stroke-dashoffset:0;opacity:0}}
.review-visual{margin:0;position:relative;min-width:0}.review-visual img{width:100%;height:auto;display:block;border-radius:16px;border:1px solid var(--line)}.review-visual figcaption{font-size:11px;color:var(--muted);margin-top:12px}.review-marker{position:absolute;left:7%;bottom:20%;padding:10px 15px;border-radius:8px;background:#fffdf8;box-shadow:0 6px 24px #2d374819;font-size:12px;border:1px solid #e85c2b55;animation:review-float 4s ease-in-out infinite}.review-marker span{color:var(--orange);margin-left:12px}@keyframes review-float{50%{transform:translateY(-7px)}}
header .brand img{width:122px}header .nav-cta{padding:12px 17px;font-size:12px;min-height:0}header{transition:transform .25s ease,opacity .25s ease}header.scroll-header{position:fixed;top:0;left:0;right:0;max-width:none;background:#faf8f3f5;backdrop-filter:blur(14px);box-shadow:0 1px 0 #dedcd2;z-index:100;transform:translateY(-105%);opacity:0;pointer-events:none}header.scroll-header.is-visible{transform:translateY(0);opacity:1;pointer-events:auto}.header-spacer{height:100px}
.back-to-top{position:fixed;right:26px;bottom:26px;width:58px;height:58px;border:0;border-radius:50%;background:var(--cream);color:var(--orange);box-shadow:0 8px 25px #191b1a16;z-index:90;cursor:pointer;opacity:0;visibility:hidden;transform:translateY(12px);transition:opacity .2s,transform .2s,visibility .2s;padding:0}.back-to-top.is-visible{opacity:1;visibility:visible;transform:translateY(0)}.back-to-top svg{position:absolute;inset:0;width:100%;height:100%;transform:rotate(-90deg)}.back-to-top circle{fill:none;stroke-width:2;stroke:#e85c2b20}.back-to-top .scroll-progress{stroke:var(--orange);stroke-dasharray:100;stroke-dashoffset:100}.back-to-top span{font-size:var(--type-27);line-height:1}.back-to-top:focus-visible{outline:2px solid var(--orange);outline-offset:5px}
@media(max-width:1050px){.hero>.hero-outcome{bottom:calc(28% + 15px)}}
@media(max-width:760px){h1.seo-heading{font-size:11px}.hero>.hero-outcome{bottom:calc(28% + 12px)}header .brand img{width:104px}.header-spacer{height:80px}.back-to-top{right:18px;bottom:18px;width:50px;height:50px}.hero .hero-display-title{font-size:clamp(44px,9vw,68px)}}
@media(prefers-reduced-motion:reduce){.growth-line{animation:none;stroke-dashoffset:0;opacity:1}.review-marker{animation:none}header,.back-to-top{transition:none}}
.author-social{display:flex;flex-wrap:wrap;gap:8px 16px;list-style:none;padding:0;margin:16px 0 0}.author-social a{font-size:14px}.p-author .author-social{margin-top:12px}