24% Increase in CVR with Trust Badges for eCommerce Supplement Brand

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We partnered with a major U.S. supplement brand, widely recognized for its premium wellness products. While we cannot disclose their name due to NDA, this brand is sold nationwide across eCommerce platforms and retail channels. With an audience that values safety, quality, and transparency, every detail on their Shopify product…

24%

Increase in CVR

37%

Increase in Engagement Rate

case study CRO implementation of trust badges on supplement product page

Challenge

Although the client had strong brand recognition, their product pages lacked effective use of trust badges. Customers had no immediate reassurance about safety, quality, or authenticity. Without these credibility cues, bounce rates remained high. We identified key challenges:

  • Missing trust badges for Shopify that reinforce credibility.
  • No clear trust badges examples visible on product pages.
  • Customers searching for types of trust badges in marketing weren’t finding them.
  • Lack of optimized trust badges for websites or trust badges PNG placement near call-to-actions.
  • Without best trust badges for Shopify, shoppers hesitated at checkout.

 

These gaps meant even loyal customers had less confidence to buy, stalling overall conversions.

Solution

We designed and implemented a dedicated trust badge strategy for Shopify product pages. Key actions included:

  • Adding trust badges for eCommerce (non-GMO, allergen-free, quality-certified) directly under the product title.
  • Using optimized trust badges PNG icons for fast load speed and clear visibility.
  • Positioning types of trust badges in marketing strategically near reviews and “Add to Cart” buttons.
  • Testing placement variations to identify which trust badges examples created the strongest lift in conversions.
  • Aligning with best trust badges for Shopify guidelines to maximize shopper trust.

 

By ensuring the badges were credible, visually consistent, and strategically placed, we turned product pages into conversion engines without overwhelming design.

Results

The results highlighted just how powerful trust badges can be in CRO:

  • CVR increased by 24% post-implementation.
  • Customers spent more time engaging with the product, exploring the trust badges for websites displayed prominently.
  • Bounce rates declined as the best trust badges for Shopify placement built instant credibility.
  • Conversion rates improved as shoppers gained confidence from visible trust badges examples.

Even with a strong national brand, the addition of trust badges in marketing examples proved that reassurance at the right time drives measurable revenue growth.

In their own words...

"Before this, we underestimated how important trust badges for eCommerce really are. Adding visible, credible trust badges Shopify customers recognize gave shoppers confidence in our quality. It’s a simple addition that had an immediate impact on conversions."

J.D.

Senior eCommerce Manager

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24%

Increase in CVR

37%

Increase in Engagement Rate

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