Less guesswork.
More useful learning.
Practical thinking for the people responsible for better customer journeys.
Meet the New Wavesy: Clearer Direction, More Tools, New Horizons
We’ve redesigned our website to make our conversion rate optimization services, practical resources, and approach to experimentation easier to explore. It also marks our next chapter: expanding our capacity for new…
Filip DoneskiUpdated: September 30, 2026Read the article ↗
Conversion rate optimizationRead: 5 minutes7 PPC Strategies That Are Actually Working in 2026 for B2B SaaS
When you manage more than $3 million per month in B2B SaaS ad spend , your data starts telling a very clear story: most brands are burning…
Filip DoneskiUpdated: June 11, 2026Conversion rate optimizationRead: 16 minutesHow to Add an EU Withdrawal Button on Your Shopify Store? Conversions vs Compliance.
This article tells you exactly where to add the EU withdrawal button on your Shopify store, how to implement it technically, and what the…
Filip DoneskiUpdated: May 14, 2026
Conversion rate optimizationRead: 19 minutesShopify Rollouts: Native A/B Testing That Changes Everything for DTC Brands
This article breaks down exactly what Shopify Rollouts is, how it works step by step, creative ways to use it, its current limitations, and how…
Filip DoneskiUpdated: March 25, 2026
Conversion rate optimizationRead: 13 minutesSynthetic Testing in CRO: Can AI Users Replace Human Behavior?
Agentic synthetic testing: Run 10k AI 'users' through your site overnight. Spot drop-offs, test variants, lift CRO 20–30%. Easy? But can silicon…
Filip DoneskiUpdated: March 19, 2026
Conversion rate optimizationRead: 4 minutesHow to Use Heatmaps for CRO
Experienced CROs know that the smartest decisions are never based on assumptions. They are based on real data and actual user behavior. Using…
Conversion rate optimizationRead: 3 minutes3 Free Heatmap Tools for SaaS CRO That Actually Deliver
Improving a homepage, checkout, or onboarding flow without user-interaction data is guesswork. And guesswork is the enemy of conversion rate…
Conversion rate optimizationRead: 4 minutes7 Proven Rules for a High-Converting Homepage
Homepage design isn’t about looking pretty. It’s about directing visitors toward a specific outcome fast and without friction. Our team has…
Conversion rate optimizationRead: 6 minutesHow to Optimize Your Store for Black Friday 2025: Our Tested CRO Playbook
Black Friday traffic is great—but traffic alone won’t make you money. If your conversion rate isn’t ready for scale, all that traffic will leak…
Conversion rate optimizationRead: 6 minutesSaaS Funnel Analysis: Secrets to Boost Conversions at Every Stage
Today, we'll be discussing the secrets of SaaS funnel analysis. Our guide is designed to help businesses optimize every stage of their sales and…
Conversion rate optimizationRead: 3 minutes8 Tactics You Can Implement for A High-Converting Ecommerce Site
Every ecommerce business owner wants the same thing... more conversions. Yet, many stores focus on driving traffic instead of fixing what…
Filip DoneskiUpdated: October 15, 2025
Conversion rate optimizationRead: 7 minutesHow eCommerce Brands Use A/B Testing to Double Their Conversions
This guide breaks down how top eCommerce brands use A/B testing to systematically grow conversions, where other guides fall short, and how you…
Conversion rate optimizationRead: 6 minutesScroll Depth, Heatmaps & Session Recordings: What You’re Missing in GA4
Google Analytics 4 GA4 is a major step forward from Universal Analytics, but it doesn’t always tell you the full story about how people interact…
Conversion rate optimizationRead: 1 minutesHow to Spot Conversion Killers on Your Product Pages (and Fix Them Fast)
If your traffic is steady but revenue feels stuck, the problem is usually hiding in plain sight: your product pages. As someone who “roasts”…
Conversion rate optimizationRead: 3 minutesHow Trust, Urgency, and Social Proof Drive Online Sales
Have you ever wondered why some online stores convert effortlessly while others struggle, even with similar traffic? The difference often lies…
Conversion rate optimizationRead: 3 minutes5 Cognitive Biases That Influence eCommerce Conversions
Have you ever wondered why customers don’t always act logically when shopping online? The truth is—shoppers rarely make purely rational…
Filip DoneskiUpdated: August 20, 2025
Conversion rate optimizationRead: 3 minutesDecision Fatigue and Sales: How CRO Can Save Your Store from Lost Revenue
Let's explore how decision fatigue affects your online store and how Conversion Rate Optimization CRO can effectively counteract it.
Conversion rate optimizationRead: 3 minutesPsychology of Buying Online: Common Mistakes Your Store Might Be Making
Let’s explore what might be going wrong and how you can leverage psychological principles to make your Shopify or DTC brand irresistible to…
Conversion rate optimizationRead: 4 minutesCRO Beginner’s Guide: How to Turn Browsers into Buyers for Your Online Store
In this CRO beginner’s guide, you'll learn everything you need to know to start turning casual browsers into committed buyers.
Conversion rate optimizationRead: 4 minutesCRO vs. SEO: Why Optimizing for Conversions Beats Just Ranking
Did you know that in 2025, 63% of Shopify stores still struggle to rank on page one of Google—while the top 3% capture 85% of all clicks without…
Conversion rate optimizationRead: 5 minutesIs Your eCommerce Site Losing Sales? 7 Signs You Need a CRO Audit
A CRO conversion rate optimization audit is needed when your traffic is high, but your conversions are low. Additionally, low engagement and…
Conversion rate optimizationRead: 4 minutesBounce Rate Cost & How CRO Protects Your Ad Spend
Let’s not sugarcoat it: a high bounce rate is a money pit. What is the real bounce rate cost? Can you protect your ad spend with good CRO practices?
Conversion rate optimizationRead: 4 minutesEcommerce CRO: Product Page Tweaks For Explosive Revenue Growth
Running an ecommerce store on Shopify or Woo doesn’t guarantee sales. The secret lies in optimizing conversion journeys with Ecommerce CRO.
Filip DoneskiUpdated: May 28, 2025