Commercial direction
A clear view of the conversion goals, value drivers, and constraints the program needs to serve.
Services
TURN GOOD IDEAS INTO A COHERENT PROGRAM
A clearer plan for what to test, why, and in what order.
Connect your business goals, customer evidence, and implementation capacity into a prioritized CRO strategy. Give your team a program to work from, with clear hypotheses and decision rules.
Trusted by established teams,
focused on their next stage of growth.
IS THIS YOUR NEXT STEP?
A backlog of ideas is not an experimentation strategy.
Marketing, product, and leadership all see opportunities. The value comes from connecting those ideas to customer evidence, business priorities, and the work your team can realistically deliver.
A GOOD FIT WHEN
✓You have findings or ideas, but no clear order of priority.
✓You need to align stakeholders around one CRO roadmap.
✓You have delivery capacity and want senior direction for the program.
TANGIBLE WORK. CLEAR OUTPUTS.
What moves forward
when we work together.
Every output should help your team make a better decision or take the next step.
Evidence review
A synthesis of available analytics, existing research, prior tests, and known customer barriers.
Structured hypotheses
Opportunities framed around the behavior to change, the reason it may change, and the expected business relevance.
Prioritized roadmap
An ordered program that considers evidence, potential impact, effort, dependencies, and feasibility.
Measurement approach
Primary metrics, guardrails, and decision principles so the team knows how learning will be evaluated.
Execution guidance
Ownership, dependencies, and sequencing that help your internal team or delivery partner move forward.
A CONNECTED WAY OF WORKING
Give your experimentation a direction.
Align
Set the commercial goals and understand your delivery capacity.
Synthesize
Connect the available research, data, and known opportunities.
Architect
Structure the hypotheses, priorities, and measurement approach.
Activate
Hand over a practical program with clear ownership and next steps.
NO MYSTERY AROUND THE HANDOFF
Senior direction. A roadmap your team can own.
What we own
-
Evidence synthesis and strategic direction
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Prioritized hypotheses and program structure
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Measurement guidance and a strategy handover
What we need from you
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Your business goals and available research or analytics
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Context on previous tests and implementation capacity
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The team or partner who will execute the roadmap
THE PEOPLE ON THE OTHER SIDE OF THE WORK
Good outcomes.
Better working relationships.
A growth partner should make your numbers—and your day-to-day—better.
Impressed with the results — their CRO strategy lifted our conversions and helped us get better visibility and click-throughs.
Boshko D.
Founder, Structural
Working with Wavesy was super easy. They were on point with every test. We saw great results and can’t wait to team up again.
Joseph S.
Marketing Director, MatraX Tyres
BEFORE YOU COMMIT
Clarity makes the
next step easier.
Should we start with the audit or the strategy?
Choose the audit when you need to understand the friction in the current experience. Choose strategy when you have evidence or known opportunities and need a structured program. If the evidence is too thin, we will flag that before recommending a strategy engagement.
Do you run the tests as part of this offer?
No. This one-time engagement creates the program and execution guidance. Design, development, test operation, and rollout are scoped separately or covered by an ongoing retainer.
What will our team be able to do afterward?
Use the roadmap to brief design and development, sequence the work, align stakeholders, and evaluate experiments against agreed metrics and decision principles.
How much does CRO Strategy cost?
CRO Strategy is $1,200 USD, one time. We agree on the inputs, scope, and delivery timing before you commit. No ongoing retainer is required.
A USEFUL CONVERSATION STARTS HERE
A clearer next move starts here.
Tell us where growth feels stuck. We’ll help you decide whether this is the right engagement for your team.
Book a fit consultation ↗30 minutes. Your funnel. A clear next step.
READY TO MOVE THE WORK FORWARD?Bring the question.
Bring the question.
We’ll build the next step.
Tell us what you are trying to improve and we’ll recommend the most useful starting point.
Start the conversation ↗