Commercial context first
We connect customer behavior to the business outcome before proposing a change.
ABOUT WAVESY
Built inside the business.
Embedded in yours.
A fractional CRO team that brings senior strategy and hands-on execution into your organization—without building every discipline from scratch.
WHERE THE WAVES STARTED
From a core performance team
From a core performance team
to your growth partner.
Wavesy grew out of a performance marketing team working with a group that manages more than 30 DTC brands and SaaS products. We learned inside the operating business, where strategy had to become shipped work and measurable outcomes.
That group remains one of our largest clients, with ongoing management. We keep its identity confidential, but the working habits it shaped are at the heart of Wavesy.
After strategy workshops, one phrase kept returning: “Let’s make some waves.” Our quarterly shorthand was to get “high on the Y”—moving conversion rate, revenue, and the KPIs that mattered up the chart.
As requests for our support grew, we opened that same way of working to more businesses. Today, clients bring Wavesy in as an embedded fractional CRO team: connected to their goals, close to their people, and accountable for moving the work forward.
WHY WAVESY
Senior thinking.
Senior thinking.
Shared ownership.
You get a team built around the work, with fewer disciplines to recruit and coordinate yourself.
Execution stays connected
Strategy, copy, design, development, and QA work from one prioritized roadmap.
An extension of your team
We work with your people, tools, and decision-makers, with clear scope and visible progress.
YOUR FRACTIONAL CRO TEAM
Six disciplines.
Six disciplines.
One connected POD.
The right specialists, working together inside your program. Capacity and responsibilities are defined in your engagement.
Senior CRO Strategist
Connects business goals, evidence, and priorities. Keeps the program focused on what matters.
Senior UX Designer
Turns customer friction into clearer journeys and variations worth testing.
Analyst
Checks the baseline, measurement quality, and experiment results.
Copywriter
Makes the offer, proof, and next action easier to understand.
Developer
Builds the agreed changes and connects ideas to a live experience.
QA Specialist
Checks the journey, devices, and tracking before a variation goes live.
Build the capacity.
Choose the model that fits.
An in-house team can be the right long-term investment. Wavesy gives you another way to access the disciplines you need, without recruiting a full CRO department first.
|
What your business needs |
Building in-house |
Working with Wavesy |
|---|---|---|
|
Specialist coverage |
Recruit or develop each discipline |
Access a coordinated, multidisciplinary POD |
|
Management |
Own recruitment, onboarding, and day-to-day coordination |
One shared roadmap and agreed points of contact |
|
Budget structure |
Salaries, hiring costs, tools, and management time |
A scoped engagement with defined capacity and fees |
|
Business context |
Dedicated internal knowledge built over time |
Embedded collaboration with your internal experts |
|
Best fit |
Sustained need for a permanent internal function |
Senior capacity without building every role yourself |
The models can work together. Actual cost and time differences depend on your team, scope, and delivery requirements.
A NOTE FROM FILIP
The strategy only matters
The strategy only matters
if it moves into the work.
Wavesy comes from the experience of working inside a performance team. We know what it takes to connect a workshop to a live customer journey—and how easily a good idea can stall between the two.
That’s the partnership we want to bring to your business: senior people who understand the goal, stay close to your team, and take responsibility for turning the next opportunity into action.
You shouldn’t have to build an entire CRO department before you can start making better decisions.
Let’s make some waves.
Talk to Wavesy ↗A USEFUL CONVERSATION STARTS HERE
Bring your next growth question.
We’ll talk through the journey, the opportunity, and how a Wavesy team could fit into yours.
Book a fit consultation ↗30 minutes. Your funnel. A clear next step.
