The client’s product pages underutilized social proof in Shopify, creating friction for buyers. We uncovered three key gaps:

• No review count visible (e.g., “50+ reviews”), a proven cue used by the best social proof Shopify apps.

• Testimonials were linked off-page, instead of embedded in a Shopify social proof section.

• The absence of a social proof banner Shopify layout reduced credibility above the fold.

Without visible social proof marketing examples, customers lacked quick trust signals, stalling both CTR and conversion.

Our team built a Shopify social proof section tailored for conversion:

• Added a review count next to star ratings—mirroring tactics from social proof Shopify apps and top social proof marketing examples.

• Linked counts to an in-page popup, keeping users engaged without redirecting them.

• Removed distracting testimonial CTAs leading off-page, ensuring customers stayed focused on the product.

Ensured design aligned with social proof Shopify 2022 standards while testing placement like a social proof banner Shopify.

This approach provided clarity and mimicked the experience of the best social proof Shopify apps without requiring third-party tools.

Industry benchmarks show reviews can lift conversions by over 200%. For this test, our client saw:

• CTR increase of 38% after review counts were added.

• Customers engaged longer with on-page social proof reviews.

• Bounce rates fell as the new Shopify social proof section reduced friction.

• Estimated CVR uplift of 25–40%, consistent with findings from leading social proof Shopify apps.

This shows the measurable impact of simple credibility cues like review counts—backed by proven social proof marketing examples.