Insights & Updates
CRO & SEO Trends for 2026
Synthetic Testing in CRO: Can AI Users Replace Human Behavior?
Agentic synthetic testing: Run 10k AI 'users' through your site overnight. Spot drop-offs, test variants, lift CRO 20–30%. Easy? But can silicon ever feel FOMO, trust issues, or 'just browsing' vibes?
Philip Doneski
Updated: January 26, 2026
How to Use Heatmaps for CRO
Experienced CROs know that the smartest decisions are never based on assumptions. They are based on real data and actual user behavior. Using heatmaps for CRO and A/B testing helps improve landing page performance. Individually, each tool is effective. When used together, they provide a much clearer picture of what is working, what is not,…
Stefan Tasevski
Updated: January 23, 2026
3 Free Heatmap Tools for SaaS CRO That Actually Deliver
Improving a homepage, checkout, or onboarding flow without user-interaction data is guesswork. And guesswork is the enemy of conversion rate optimization (CRO). Heatmap tools let you see where SaaS visitors click, hesitate, scroll, or bail, so you know which parts of the experience earn attention—and which ones quietly sabotage revenue. Top Affordable Platforms That Fit…
Stefan Tasevski
Updated: January 23, 2026
7 Proven Rules for a High-Converting Homepage
Homepage design isn’t about looking pretty. It’s about directing visitors toward a specific outcome fast and without friction. Our team has tested dozens of homepages this year, and the fundamentals haven’t changed much...Clarity, intent, trust, and a laser-focused path win every time. Below are seven practical, student-tested (and client-tested) principles that consistently move the needle.…
Stefan Tasevski
Updated: January 23, 2026
How to Optimize Your Store for Black Friday 2025: Our Tested CRO Playbook
Black Friday traffic is great—but traffic alone won’t make you money. If your conversion rate isn’t ready for scale, all that traffic will leak right through the cracks. At Wavesy, we see this every year. Brands pour cash into ads, influencers, email pushes, and SMS blasts, only to watch shoppers bounce because the buying experience…
Stefan Tasevski
Updated: January 23, 2026
7 PPC Strategies That Are Actually Working in 2025 for B2B SaaS
When you manage more than $3 million per month in B2B SaaS ad spend, your data starts telling a very clear story: most brands are burning budget on PPC campaigns that aren’t structured to scale. At Wavesy, where our team specializes in conversion rate optimization, SaaS landing page optimization, and paid media strategy, we see…
Stefan Tasevski
Updated: January 23, 2026
SaaS Funnel Analysis: Secrets to Boost Conversions at Every Stage
Today, we'll be discussing the secrets of SaaS funnel analysis. Our guide is designed to help businesses optimize every stage of their sales and marketing processes. Below, you'll learn how to: What Is SaaS Funnel Analysis And How Does It Affect Growth Understanding the SaaS Sales Funnel: Definition and Importance The SaaS sales funnel is…
Stefan Tasevski
Updated: January 23, 2026
8 Tactics You Can Implement for A High-Converting Ecommerce Site
Every ecommerce business owner wants the same thing... more conversions. Yet, many stores focus on driving traffic instead of fixing what happens after visitors land. The truth is, increasing traffic without improving conversion rate is like pouring water into a leaky bucket. If you’re wondering how to increase the conversion rate on your website, this…
Marija Stojanovska
Updated: January 23, 2026
How eCommerce Brands Use A/B Testing to Double Their Conversions
This guide breaks down how top eCommerce brands use A/B testing to systematically grow conversions, where other guides fall short, and how you can replicate their results.
Stefan Tasevski
Updated: January 23, 2026
Scroll Depth, Heatmaps & Session Recordings: What You’re Missing in GA4
Google Analytics 4 (GA4) is a major step forward from Universal Analytics, but it doesn’t always tell you the full story about how people interact with your website. Traditional GA4 reports are great for traffic and conversions, but when it comes to user engagement—like how far someone scrolls, what they actually see on the page,…
Marija Stojanovska
Updated: January 23, 2026
How to Spot Conversion Killers on Your Product Pages (and Fix Them Fast)
If your traffic is steady but revenue feels stuck, the problem is usually hiding in plain sight: your product pages. As someone who “roasts” hundreds of PDPs a year, I see the same conversion killers again and again. This guide shows you exactly how to find them, why they matter, and how to fix them…
Stefan Tasevski
Updated: January 23, 2026
How Trust, Urgency, and Social Proof Drive Online Sales
Have you ever wondered why some online stores convert effortlessly while others struggle, even with similar traffic? The difference often lies in three critical psychological triggers: trust, urgency, and social proof. These aren’t tricks—they’re powerful motivators. When deployed strategically via CRO, they propel visitors toward purchase decisions. You might also be interested in how blending…
Stefan Tasevski
Updated: January 23, 2026
5 Cognitive Biases That Influence eCommerce Conversions
Have you ever wondered why customers don’t always act logically when shopping online? The truth is—shoppers rarely make purely rational decisions. Instead, they rely on shortcuts in thinking, known as cognitive biases, that shape their choices in subtle but powerful ways. For eCommerce brands, understanding these biases is critical. Conversion Rate Optimization (CRO) can harness…
Marija Stojanovska
Updated: January 23, 2026
Decision Fatigue and Sales: How CRO Can Save Your Store from Lost Revenue
Let's explore how decision fatigue affects your online store and how Conversion Rate Optimization (CRO) can effectively counteract it.
Stefan Tasevski
Updated: January 23, 2026
Psychology of Buying Online: Common Mistakes Your Store Might Be Making
Let’s explore what might be going wrong and how you can leverage psychological principles to make your Shopify or DTC brand irresistible to visitors.
Marija Stojanovska
Updated: January 23, 2026
CRO Beginner’s Guide: How to Turn Browsers into Buyers for Your Online Store
In this CRO beginner’s guide, you'll learn everything you need to know to start turning casual browsers into committed buyers.
Marija Stojanovska
Updated: January 23, 2026
CRO vs. SEO: Why Optimizing for Conversions Beats Just Ranking
Did you know that in 2025, 63% of Shopify stores still struggle to rank on page one of Google—while the top 3% capture 85% of all clicks without spending a dime on ads?
Stefan Tasevski
Updated: January 23, 2026
Is Your eCommerce Site Losing Sales? 7 Signs You Need a CRO Audit
A CRO (conversion rate optimization) audit is needed when your traffic is high, but your conversions are low. Additionally, low engagement and high bounce rates are clear signs you need a CRO audit...
Stefan Tasevski
Updated: January 23, 2026
Bounce Rate Cost & How CRO Protects Your Ad Spend
Let’s not sugarcoat it: a high bounce rate is a money pit. What is the real bounce rate cost? Can you protect your ad spend with good CRO practices?
Marija Stojanovska
Updated: January 23, 2026
Ecommerce CRO: Product Page Tweaks For Explosive Revenue Growth
Running an ecommerce store on Shopify or Woo doesn’t guarantee sales. The secret lies in optimizing conversion journeys with Ecommerce CRO.
Stefan Tasevski
Updated: January 23, 2026
Blog
Synthetic Testing in CRO: Can AI Users Replace Human Behavior?
Updated: January 26, 2026 · Read: 11 minutes
by Philip Doneski
Blog
How to Use Heatmaps for CRO
Updated: January 23, 2026 · Read: 4 minutes
by Stefan Tasevski
Blog
3 Free Heatmap Tools for SaaS CRO That Actually Deliver
Updated: January 23, 2026 · Read: 3 minutes
by Stefan Tasevski
Blog
7 Proven Rules for a High-Converting Homepage
Updated: January 23, 2026 · Read: 4 minutes
by Stefan Tasevski
Blog
How to Optimize Your Store for Black Friday 2025: Our Tested CRO Playbook
Updated: January 23, 2026 · Read: 5 minutes
by Stefan Tasevski
Blog
7 PPC Strategies That Are Actually Working in 2025 for B2B SaaS
Updated: January 23, 2026 · Read: 4 minutes
by Stefan Tasevski
Blog
SaaS Funnel Analysis: Secrets to Boost Conversions at Every Stage
Updated: January 23, 2026 · Read: 5 minutes
by Stefan Tasevski
Blog
8 Tactics You Can Implement for A High-Converting Ecommerce Site
Updated: January 23, 2026 · Read: 3 minutes
by Marija Stojanovska
Blog
How eCommerce Brands Use A/B Testing to Double Their Conversions
Updated: January 23, 2026 · Read: 6 minutes
by Stefan Tasevski