Conversion Rate Optimization
Expert conversion optimization insights and industry reports from a leading CRO agency. Discover what’s working now in A/B testing, UX design, and conversions.
BlogSynthetic Testing in CRO: Can AI Users Replace Human Behavior?
Read moreAgentic synthetic testing: Run 10k AI ‘users’ through your site overnight. Spot drop-offs, test variants, lift CRO 20–30%. Easy? But can silicon ever feel FOMO,
BlogHow to Use Heatmaps for CRO
Read moreExperienced CROs know that the smartest decisions are never based on assumptions. They are based on real data and actual user behavior. Using heatmaps for
Blog3 Free Heatmap Tools for SaaS CRO That Actually Deliver
Read moreImproving a homepage, checkout, or onboarding flow without user-interaction data is guesswork. And guesswork is the enemy of conversion rate optimization (CRO). Heatmap tools let
Blog7 Proven Rules for a High-Converting Homepage
Read moreHomepage design isn’t about looking pretty. It’s about directing visitors toward a specific outcome fast and without friction. Our team has tested dozens of homepages
BlogHow to Optimize Your Store for Black Friday 2025: Our Tested CRO Playbook
Read moreBlack Friday traffic is great—but traffic alone won’t make you money. If your conversion rate isn’t ready for scale, all that traffic will leak right
Blog7 PPC Strategies That Are Actually Working in 2025 for B2B SaaS
Read moreWhen you manage more than $3 million per month in B2B SaaS ad spend, your data starts telling a very clear story: most brands are
BlogSaaS Funnel Analysis: Secrets to Boost Conversions at Every Stage
Read moreToday, we’ll be discussing the secrets of SaaS funnel analysis. Our guide is designed to help businesses optimize every stage of their sales and marketing