Stefan Tasevski

He currently leads SEO at **Socially Powerful**, a global influencer marketing agency, and contributes to the **Wavesy** blog, where he writes about GEO and SEO for EU e-commerce brands. He is a published author, and his work spans e-commerce, influencer marketing, and multilingual search across European markets. Stefan's approach starts with intent. Before touching a title tag or a crawl setting, he looks at what the searcher is trying to accomplish and whether the page in front of them actually delivers it. From there he digs into technical SEO, covering site architecture, indexation, structured data, and performance, so the technical layer supports the content instead of quietly holding it back. He also specializes in **GEO (generative engine optimization)**, helping brands become the sources that AI-driven search experiences cite and recommend, not only the pages that rank in traditional results.

As a strategist, Stefan helps websites grow their traffic and get more out of what they already have. That often means correctly optimizing existing pages, fixing cannibalization, sharpening intent alignment, and cleaning up technical issues, rather than defaulting to producing more content. He writes and works in Macedonian, Serbian, and English, which lets him support brands competing across language and market boundaries.