CASE STUDY

A clearer choice. A higher-value order.

Volume pricing and pre-set bundles for a U.S. supplement brand.

PRIMARY RESULT+39%Revenue per visitor

SECONDARY RESULT+27%Average order value

Reported relative lifts.

THE EXPERIMENT, IN BRIEF

Make the value of a larger order easier to see.

The challenge

Single-bottle orders dominated. The purchase area lacked clear bundles and visible per-bottle savings.

What changed

Wavesy introduced one-, three-, and five-bottle options alongside a subscription choice. Clear volume discounts and a dynamic add-to-cart button connected each selection to the next action.

THE CUSTOMER DECISION

“Which supply option makes sense for me?”

Show the options, make the savings clear, and keep the selected order visible.

The reported outcome

The published case study reports a 27% AOV increase in the first three months and a 39% revenue-per-visitor lift.

How to interpret the result

The public report does not include sample sizes, confidence intervals, or full test allocation. These results describe this client’s experience, not an expected lift for every store.

Source: Wavesy’s published Shopify volume-pricing case study ↗

GO DEEPER

See the thinking
behind the change.

Request the extended client study and tell us what you’re working on. We’ll share the detail available for your team, subject to client confidentiality.

The purchase journey and intervention
The rationale behind the bundle options
Context for interpreting the reported results

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Your customers have a decision to make.

Let’s make that decision easier.

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