10+ Years of experience in Conversion Optimization and Experimentation
Senior CRO Strategist specializing in A/B testing, data-driven growth, psychology & conversion optimization for DTC, Retail and SaaS.
Thinking you can put to work.
Meet the New Wavesy: Clearer Direction, More Tools, New Horizons
We’ve redesigned our website to make our conversion rate optimization services, practical resources, and approach to experimentation easier to explore. It also marks our next chapter: expanding our capacity for new…
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7 PPC Strategies That Are Actually Working in 2026 for B2B SaaS
When you manage more than $3 million per month in B2B SaaS ad spend , your data starts telling a very clear story: most brands are burning budget on PPC campaigns that aren’t structured to scale. At Wavesy, where our…
Read the article ↗How to Add an EU Withdrawal Button on Your Shopify Store? Conversions vs Compliance.
How to Add an EU Withdrawal Button on Your Shopify Store? Conversions vs Compliance.
This article tells you exactly where to add the EU withdrawal button on your Shopify store, how to implement it technically, and what the compliant flow needs to look like.
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Shopify Rollouts: Native A/B Testing That Changes Everything for DTC Brands
This article breaks down exactly what Shopify Rollouts is, how it works step by step, creative ways to use it, its current limitations, and how to build a real testing programme around it.
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Synthetic Testing in CRO: Can AI Users Replace Human Behavior?
Agentic synthetic testing: Run 10k AI 'users' through your site overnight. Spot drop-offs, test variants, lift CRO 20–30%. Easy? But can silicon ever feel FOMO, trust issues, or 'just browsing' vibes?
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8 Tactics You Can Implement for A High-Converting Ecommerce Site
Every ecommerce business owner wants the same thing... more conversions. Yet, many stores focus on driving traffic instead of fixing what happens after visitors land. The truth is, increasing traffic without…
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5 Cognitive Biases That Influence eCommerce Conversions
Have you ever wondered why customers don’t always act logically when shopping online? The truth is—shoppers rarely make purely rational decisions. Instead, they rely on shortcuts in thinking, known as cognitive…
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Ecommerce CRO: Product Page Tweaks For Explosive Revenue Growth
Running an ecommerce store on Shopify or Woo doesn’t guarantee sales. The secret lies in optimizing conversion journeys with Ecommerce CRO.
Read the article ↗Bring a useful question. Let’s work through it.
A conversation about your funnel, your team, and where improvement could matter most.
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